Rate of Delivery
Delivery to our customers does not end with the first increment. Even if we consider our product to be “complete” at a point in time, the definition of completeness will change in the future. We need to sustain an appropriate rate of delivery for our customers. The stream of new features in our product helps us keep up with our competitors, attracting new customers and reducing attrition of existing customers.
But its not just about speed. Rate of Delivery must take into account the quality of what is being delivered. If we consistently deliver faulty goods, our customers will leave us irrespective of the feature set.